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The sportswear industry is heavily saturated. There is a large number of regional and international brands attracting the majority of the audience, which makes it challenging for new or small brands to make an impact.
So what can you do as a growing sportswear brand? One method is to analyze the marketing strategies of your competitors. Let’s unpack how top sportswear brands boost customer retention and loyalty.
They Leverage Digital Marketing Strategies
If it’s not on the internet, it doesn’t exist — top sportswear brands live by this motto. This is why they leverage digital marketing to reach their target audience. More specifically, these brands optimize their website to ensure a user-friendly experience. You might find the following features:
- Clear, easy-to-navigate layout
- Visual appeal
- Immersive experience
- Clear call to action
Next, they run targeted ads on Facebook, Instagram, and YouTube. Top sportswear brands also publish authentic and relevant content on their websites in the form of blogs, articles, and guides. For instance, a brand might publish articles focused on fitness, athletic training, exercise, and building strength.
They Boost Social Media Visibility
Social media marketing has become an integral part of every brand’s strategy, so how could sportswear brands watch from the sidelines?
They build a strong presence on platforms like Instagram. Moreover, they share stories and post reels to engage with their audience. Many brands share behind-the-scenes looks and contests to give viewers some insights into their operations.
This helps build anticipation and leads the way to brand awareness.
They Offer Freebies
Who doesn’t love freebies? Especially when it’s from an up-and-rising sportswear brand? Top brands offer free products to attract new customers, build trust, and increase sales. When you provide some additional value to a potential customer, there is a chance for a lifelong connection.
A sportswear brand might offer custom duffel bags or tote bags to fitness lovers. You can also offer limited-time products that might motivate consumers to build a connection.
The best part? Physical custom products leave a unique impact. When a consumer uses such products on a day-to-day basis, they become your brand advocates. You get referrals without spending extra on marketing. It’s a win-win situation.
They Partner With Athletes
Have you ever bought from a brand because your favorite celebrity endorsed it? Because same!
This is why top sportswear brands partner with athletes and sports influencers. This helps them tap into their fanbase and build credibility. Their influence helps brands drive sales.
They Focus on Innovation
The sports industry is constantly evolving. A brand could have high-quality products and killer ads, but if they aren’t scaling up with trends, they might not garner much attention.
Top sportswear brands invest in research and development for new materials. This could be something as simple as a pair of socks that keeps your feet sweat-free.
They Stay on Trend
Lastly, top sportswear brands monitor social media trends to create products that are fashionable but still functional. They innovate while staying on-brand.
